Launching “Paytm First” — Our premium loyalty program

We are super excited to launch “Paytm First”, a premium subscription-based rewards & loyalty program for our users. With this, we are offering exclusive benefits, over and above our regular offers.

We have priced “Paytm First” at Rs 750 annually with an inaugural cashback worth Rs 100 for a limited time. Your effective price will be Rs.650 for 1st year. Paytm First customers will enjoy a wide range of exclusive benefits from leading partnered brands for the entire year.

This includes Zomato Gold membership, Annual Gaana membership, Annual Sony Liv subscription, OYO Wizard — Blue membership, Annual GOQii Plus membership, ViU Premium, The Man Company (offers worth Rs 2400 on products), Ombre Lane (offers worth Rs 6000 on woman’s formals), Eros Now Annual membership, Uber (benefits up to Rs 6000), Uber Eats (benefits up to Rs 2400) and many more exciting partner offers worth more than Rs. 12,000.

Additionally, “Paytm First” customers will also get over Rs. 1500 cashback including Rs 100 cashback on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with access to priority 24x7 customer care as well.

“We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the “Paytm First” program with more benefits and value to our customers.” said Deepak Abbot, Sr. Vice President Paytm.

It is available for Android as well as iOS users.